Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.

Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.

Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.

Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.

Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.

Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.

Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.

Lechal is the world’s first interactive haptic footwear for navigation and fitness purposes which communicates with the wearer through the sole via vibrations. I created the invite and giveaway promotional booklet for their launch party. I needed the design to be memorable and dynamic to fit the brand. After much deliberation, I decided to use a rhomboid shape for the invite and booklet to represent the innovation of the brand.